Unlock Revenue Growth Through Intelligent A/B Testing

Transform your approach to experimentation with Tectonic's integrated testing platform that delivers actionable insights and measurable revenue impact through both traditional A/B and advanced multi-armed bandit testing

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The Tectonic Approach to Lightning Fast Storefronts

Comprehensive Testing Capabilities

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Traditional A/B testing for clear hypothesis validation

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Multi-armed bandit (MAB) testing for dynamic traffic allocation

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Multivariate testing for complex interactions between elements

Advanced Audience Targeting

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Segment tests by traffic source, device type, customer history, and more

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Progressive rollouts with automatic traffic allocation

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Holdout groups to measure long-term impact of changes

Rapid Implementation

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Visual editor for non-technical team members to create tests

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Code-based testing for complex experiments

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Pre-built test templates for common optimization scenarios

Multi-Armed Bandit Benefits

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Real-time optimization that shifts traffic to winning variants automatically

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40% faster time-to-results compared to traditional A/B testing

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Revenue generation during the testing period rather than just after conclusion

Why A/B Testing Is Essential for D2C Growth

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Remove Guesswork from Growth

Eliminate subjective decision-making by systematically testing changes across your storefront, letting customer behavior determine the winning strategies

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Remove Guesswork from Growth

Eliminate subjective decision-making by systematically testing changes across your storefront, letting customer behavior determine the winning strategies

more_time

Remove Guesswork from Growth

Eliminate subjective decision-making by systematically testing changes across your storefront, letting customer behavior determine the winning strategies

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Continuous Optimization

The highest-performing D2C brands run 40+ tests monthly, creating a compounding effect where each successful test builds on previous gains for exponential growth

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Continuous Optimization

The highest-performing D2C brands run 40+ tests monthly, creating a compounding effect where each successful test builds on previous gains for exponential growth

upgrade

Continuous Optimization

The highest-performing D2C brands run 40+ tests monthly, creating a compounding effect where each successful test builds on previous gains for exponential growth

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Risk Mitigation

Test new features, designs, and strategies with controlled audience exposure, preventing potentially costly mistakes from affecting your entire customer base

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Risk Mitigation

Test new features, designs, and strategies with controlled audience exposure, preventing potentially costly mistakes from affecting your entire customer base

insert_chart

Risk Mitigation

Test new features, designs, and strategies with controlled audience exposure, preventing potentially costly mistakes from affecting your entire customer base

More use cases.