How Vaaree Achieved 40%+ Revenue Growth
From 70K products to seamless omnichannel excellence: An AI-native commerce transformation
17.6% RPS Improvement
29.9% Conversion Uplift
50+ Features Launched
When you're managing India's leading home décor marketplace with over 70,000 products, every percentage point of conversion matters. But for Vaaree, the challenge wasn't just scale—it was the fragmentation holding them back.
Like most fast-growing D2C brands, Vaaree was caught in the complexity trap: juggling multiple plugins, disconnected analytics, and a mobile app that looked nothing like their website. Each tool promised optimization, but together they created chaos.
From October 2024, everything changed.
50+
70K+
The Challenge: Complexity at Scale
As Tectonic's largest client at launch, Vaaree presented unique challenges:
Massive Scale: Traffic higher than all other Tectonic clients combined
Complex Marketplace: Extensive browse flows across multiple categories
Fragmented Experience: Disconnected mobile and web platforms
Limited Visibility: Siloed data preventing optimization
The Journey: Four Phases to Success
➤ Phase 1: Proof of Concept (Month 1)
Tectonic ran a parallel A/B test against Vaaree's existing Shopify setup. No blind faith—just data.
Results: 17.6% RPS improvement and 29.9% conversion increase in 30 days.
➤ Phase 2: Proof of Concept (Months 2-3)
With proven results, we rebuilt Tectonic's framework specifically for Vaaree's massive catalog.
Results: Additional 10% RPS boost, reaching 27.6% cumulative improvement.
➤ Phase 3: Unified Omnichannel (Months 4-6)
Launched native app with pixel-perfect brand consistency. All mobile web features now in-app with real-time sync.
Results: Seamless customer experience across all touchpoints.
➤ Phase 4: Data-Driven Velocity (Months 6-12)
Unlocked store analytics: banner tracking, CTR analysis, RPI metrics. Rapid experimentation at scale.
Results: 50 features launched, 20 experiments run, continuous optimization.
For the first time, our app looks and feels like our brand. Everything is seamlessly integrated.
— Vaaree Team
Neelesh Soni and the team at Tectonic are way ahead of the best you can buy with Shopify + Apps storefronts. We work closely with them on several AI-powered storefront capabilities (from basics like search and pricing, to recommendations and hyper-personalisation)
— Varun Vohra, Co-founder, Vaaree
Breakthrough Features That Drive Growth
Neural Search
AI-powered search that understands natural language queries like "modern minimalist dining table" the way humans do.
Image Search
Visual product discovery through uploaded inspiration photos—perfect for home décor shopping.
Early Access
Create exclusivity by giving loyal customers first access to new collections, driving conversion and repeat purchases.
Referral Program
Built-in viral growth mechanics enabling customer acquisition at minimal CAC.
The Results That Matter
Revenue Per Session Improvement
40%+
Features Launched in 12 Months
50+
Initial Conversion Increase
29.9%+
Experiments Conducted
20+
Migration Disruption
Zero
What Makes Tectonic Different
🎯 It's Not About Tools, It's About the System
Vaaree didn't just replace one plugin with another. They replaced an entire fragmented ecosystem with one integrated platform:
Before: Frontend builder + search plugin + analytics + experimentation platform + app builder + merchandising tools...
After: Tectonic.
💰 Performance-Based Pricing
Tectonic charges a share of the additional revenue generated. If we don't deliver growth, we don't get paid. Simple.
🤖 AI That Actually Works
Most "AI-powered" solutions are glorified rules engines. Tectonic's Growth AI actually learns—from every experiment, across every user, continuously optimizing without manual intervention.
Three Fundamental Shifts in D2C Commerce
From Fragmented to Unified
The days of managing 20+ disconnected plugins are over. Modern brands need integrated platforms that work together, not against each other.
From Manual to Autonomous
Human-driven optimization can't keep pace with customer expectations. AI-powered systems continuously improve results without constant manual intervention.
From Guesswork to Data-Driven
Every decision should be backed by data. Not vanity metrics, but actionable insights that drive revenue.
Your Move
If you're a D2C brand struggling with fragmented software, slow experimentation, or disconnected experiences — Vaaree's playbook provides your blueprint. The question isn't whether to modernize your commerce stack.It's how quickly you can start.
Your Move
Vaaree's playbook provides your blueprint. The question isn't whether to modernize your commerce stack.It's how quickly you can start.
