When you're managing India's leading home décor marketplace with over 70,000 products, every percentage point of conversion matters. But for Vaaree, the challenge wasn't just scale—it was the fragmentation holding them back.

Like most fast-growing D2C brands, Vaaree was caught in the complexity trap: juggling multiple plugins, disconnected analytics, and a mobile app that looked nothing like their website. Each tool promised optimization, but together they created chaos.